As part of Disney’s Youth Education Series, 40 IMPACT students in grades 9-12 made the long trek to Disneyland through pouring rain and freezing temperatures to participate in a Visual Branding and Marketing workshop.
The experience gave students an overview of what it means to develop and communicate a brand, including logo design, core values, and earned vs. paid promotions. Students then creating their own mock advertising campaigns based on relevant missions statements and goals they crafted.
The workshop took place at Disneyland, where some of the world’s best examples of visual branding and marketing are on display every single day. The knowledge gained through this workshop will allow students to develop better resumes and portfolios, communicate more effectively, and better understand how their own personal values and experiences can be valuable assets in work and education beyond high school.